Email marketing expert vs. Mailchimp expert

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Julia König Digital Marketing, email, emailmarketing...

AWeber, Mailchimp, GetResponse, iContact…

There are so many systems to make email marketing easier, that it is hard to decide which one to take. We often hear from our clients that more and more companies are searching not only for an expert in a certain area, like an email marketeer, but they are searching for candidates who are experts working with a specific tool like Mailchimp.

Fact is, there are so many details each Mailservice has, that it is almost impossible to know all the features when you are not really digging deep into it.

What do you think is best, specialising in a tool or in an area? Curious to know your opinion: julia@conversiontalent.eu.