The first step into digital transformation is to know where you stand and where you need to go. The New York Times is a great example. As traditional print readership keeps declining, The New York Times is fighting to adapt to the increasingly fragmented digital media landscape and implement their transformation.
“The Times is a big organisation, with about 1.300 journalists, and management has created a number of task forces to workshop new approaches to reporting and storytelling. One committee, the 2020 Group, studied the newsroom for a year, and its report, published in January, detailed how Times journalism should evolve over the next three years.
Another R&D division, Story[X], was created last spring to experiment with emerging technology like machine learning and translation. And then there is the Beta Group, which has become a hub for most of the Times’ digital initiatives. Beta was launched by Sulzberger’s 39-year-old cousin, Perpich. When he joined the family business in 2010 as an executive director for paid products, he and his team oversaw the rollout of the paywall that for the first time required people to shell out cash for full and regular access to NYTimes.com. The project has become the Times’ biggest business success of late. Five years on, more than 1.5 million people pay more than $200 million every year for a subscription.” (Quoted from the article: The New York Times claws its way into the future).