It is often said that in the age of digital media and limitless information, we only have three seconds to capture the imagination of our audience. LinkedIn Job Posting is no different. This is something brands have tirelessly worked on as they seek to establish a greater online presence but it has often been overlooked in the employment market.
The reason for this is that there is the common misconception that as many candidates will be actively looking for jobs, a company does not have to put as much effort into marketing itself.
The reality is that with the emergence of sites like LinkedIn and Indeed, making your LinkedIn job posting stand out can be more difficult than ever which is why this article will aim to show you how to make a listing that attracts the right kind of candidates, not just a bulk of applications that don’t fit what you’re looking for.
Job Description vs Job Posting
A really simple change to make but an important one nonetheless. The use of language in a LinkedIn job posting can be crucial in attracting the best candidates. The reality is that many job titles make the roles and responsibilities more or less self-explanatory unless it is a position that is very unique to that company.
Therefore, the emphasis should be placed on selling the position, creating an engaging pitch that entices the best candidates. It is best to use language that reflects the company culture. If you’re not corporate in nature, don’t write in a way that portrays that image. A successful hire is often based on the way that a candidate fits in with the company ethos, language can be a useful filter in attracting those that will fit in well.
Second of all, it is important to advertise the benefits of the job. Why is it great to work for your company rather than another one? The reasons may be clear to you but you must spell it out to a candidate who has little understanding of the inner workings of your company. Many companies invest in creating a rewarding work environment for their employees, take pride in this and show a prospective candidate how they will be valued.
Linkedin Job Posting: Meeting the team
What is one the first things we want to do with social media before starting anything new whether it be a university course or a job? We look to see who we will be socialising/working with in that environment. Removing a fear off the unknown can help to make a prospective candidate more at ease an therefore more likely to apply. LinkedIn include a section in which a company can showcase the people that a candidate will be working with, but very few have bothered to engage with this function.
Providing a better insight into your company and creating greater transparency is essential in ensuring that a posting receives the highest quality level of engagement. Small touches such as ensuring that the meet the team feature is properly utilised can make a big difference to the way that a candidate views a posting as it helps to give a greater indication of company culture.
Linkedin Job Posting: Remember SEO
There is a tendency nowadays towards exuberant job titles that can often make it very hard to decipher the exact nature of someone’s role. There can be 10 different names for a job in which people are performing nearly identical tasks. This makes searching an unnecessarily difficult process.
If you want to ensure that the most suitable candidates engage with the job posting, it is essential to keep the title as straightforward as possible. Don’t worry about making the role sound grand, just describe exactly what the job is in the title and the message will get through to the right candidates.
A straightforward job title will also help to position the position in search engines rather than condemning the post into an isolated corner of the internet due to an obscure name that people are unlikely to search for.
LinkedIn Easy Apply Isn’t Always The Answer
LinkedIn have made applying for a job easier than ever thanks to their one click application service that sends your profile directly to the hiring manager. This is great in the sense that it helps companies to receive more applications than ever before which could be perfect for some roles.
However, when searching for very specific talent, the easy apply application process might in fact hinder the ability of a company to find exactly what they are looking for as they become inundated by applications, many of those from chancers who blindly apply to posts that are vaguely related to their skillset. This will not be the type of specific top talent that a company may be after and therefore it is essential to consider that making the application process more rigorous may help to narrow down to the field to those that are most suited.
Another benefit of redirecting people from the LinkedIn page to a posting on your own company website is that it allows you to track how a user interacts with the page and the application process. This allows a company to make changes in the future and continue to hone the process to ensure that they are accessing the right talent and always appealing to their target audience.
Make A More Specific Application Process
In creating any job posting, the focus should almost always focus on getting the best possible information about an applicant and their motivation for wanting the role. The best way to do this is by creating an initial application process that gets to the heart of the interests of a candidate. Ask them to send over examples of articles that appeal to them or ask them to write about their proudest achievements both professionally and outside of the working world. The job hiring process is renowned for interviews that force a candidate to reflect upon themselves, so why not start this line of questioning in the posting itself.
An excellent example of this can be seen in an advert for Ahrefs here. Getting candidates to follow the steps listed at the bottom is a great way to narrow down the field and save time by only interviewing the applicants that really fit the job specification as well as the company culture. Taking more time to create a more rigorous application process will save time later as you will not have to interview so many people due to the fact that you will have a stronger idea of which candidates are better suited.
There’s More Than Meets The Eye
The rise of job networks has made connecting with the right talent easier than ever but at the same time it means that for more specialist roles, there is more competition between companies. We see this trend greatly increasing as hiring manager scramble to secure the correct people to ensure that they are able to successfully meet the ever-present challenges posed by digitalisation.