Fiona de Brabanter Digital Marketing, Digital Analytics...

Why digital psychology?

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Have you ever wondered how your web design can most optimally capture and hold your online visitors' attention? How capable is your website of persuading your customers to make a decisions? To what extent does the first impression and visuals of y...

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Fiona de Brabanter insights-magazine, news...

Digital Analytics: 7 Steps to an Optimal Online Presence

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How many people visit your site? What do they do or not do on its pages? Most importantly, do they finally decide to purchase from you? If not, why? These are the questions that digital analytics attempts to answer. Fiona De Brabanter is an indepe...

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Julia König Digital Marketing, Digital Analytics...

It´s all about data - and then?

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The article “10 trends that will influence analytics in 2017” showed me once again that gathering data is every time easier for companies but the analysis of the data becomes more complex and more skills are requested from employees. It says: “The...

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