Direct Marketing Campaign Expert

Can you dive into the data to create quality campaign targeting?

Our client, a leading international telecommunications company, is searching for a Direct Marketing Campaign Expert responsible for in-depth targeting and measuring campaigns to support active customer base management.

The Challenge

As Direct Marketing Campaign Expert, you are responsible for the day-to-day, hands-on execution of email, sms and telemarketing programs in support of the company and business unit objectives.   

Key responsibilities:

  • You develop and deliver end-to-end targeting, measurement, and contact data for campaigns in both time and quality.
  • You will deliver customer insights on defined segments in order to define marketing campaigns and be responsible for maintaining these segments.
  • You will work closely with a creative agency, but also take charge of the integration and adaptation of HTML templates, tagging, testing, scheduling and deployment
  • You proactively deliver an in-depth report on each campaign with detailed campaign efficiency analysis while formulating recommendations to improve campaign efficiency.

Are you the one? Yes, if…

  • You have experience in IT & Databases and related tools like SAS, SQL, UNICA, or Business Objects.
  • You have previous experience in campaign management using CRM or Marketing Automation tools (Selligent is a PLUS!)
  • You have excellent data manipulation and analytical skills.
  • You have excellent communication skills and the power of persuasion.
  • You are fluent in English (read & writing) AND French OR Dutch.

What’s in it for you?

  • A dynamic work environment working together with experienced and dedicated marketers
  • Excellent opportunities for personal development and growth.
  • The chance to become an important part of an expanding digital team at a leading telecom player in Belgium