Head of Loyalty & CRM

Can you create and execute a flawless data-driven loyalty strategy for an international e-commerce business?

Our client, a fast-growing e-commerce business is looking for a data-driven Head of Loyalty & CRM to define their loyalty and retention strategy.

Your challenge?

In this role you will focus on using existing data to fully understand the company's clients. You will use your insights to define engaging long-term loyalty strategies.  Some of your responsibilities include:

  • Set up a data lake and data warehouse
  • Create and launch new personalized campaigns for growing repeat sales
  • Map a customer journeys
  • Lead, train and grow your own team
  • Analyse, segment and target clients

Is this you? Yes if:

  • You have +10 years of experience in CRM or Loyalty
  • You have a strong analytical mind-set
  • You have proven people management skills in a digital context
  • You are fluent in Dutch or French and English
  • Experience using SQL, BI, Google Analytics and Adobe Analytics is a plus

What’s in it for you?

  • The opportunity to play a strategic role in the creation of a new loyalty program
  • Build a new digital driven team with a work hard play hard culture